Sun-kissed Daria in India during our S/S 2013 Campaign. 

Watch it here… http://bit.ly/11hvFvv 

Nest reveals the history and origin of Hand Embroidery, a technique essential to the SS ‘12 collection.

nest-guild:

Nest LEXICON of CRAFT: Hand Embroidery 

In Gujarat, Mochi embroiderers developed the art of embroidering silk in chain stitch using an implement called an ari—a fine awl with a notch just above the end that forms a hook, adapted from a cobbler’s awl. Ari, or hook chain stitch, is an ancient craft, fundamental to embroidery traditions from around the world, with surviving examples dating back to the 5th century B.C. in China. The technique is often used to ‘draw’ designs with thread because the stitches easily form curved, flowing lines through a series of interconnected loops.

Travel Notes | The ancient walls Varanasi, India as captured by our CEO and co-Founder Paul van Zyl

Travel Notes | The boats of Varanasi, India, as seen through the eyes of Maiyet CEO and co-founder, Paul van Zyl.